Meet our Team & Partners
Our Team
Founder & PresidentElicia Hyde-DeRuyscher
Elicia founded Vertae to protect and raise awareness of the local, endemic, and endangered plants of the Rhône region. She brings her background in science, clinical project management, and teaching to the organization’s day-to-day operations, alongside a lifelong love of language, nature, animals, and art. Based in Chaponost, she leads Vertae’s school and crèche workshops, partnerships, and outreach — and creates most of the artwork and video content that appear in Vertae’s shop, art exhibitions and social media content.
Elicia has a Master's in Health Law from the Northeastern School of Law in Boston and a B.A. in Spanish Literature from UNC Chapel Hill. She has lived between Chapel Hill, NC, USA and Lyon, France since 2018 and is a fish keeper who loves to nerd out about all things related to plants, languages, and world culture. You're likely to find her reading a book in a local café or talking a walk with her family through the local fields. Most importantly, she is a mom who hopes to convey her love for nature to her young son.
TreasurerRayan Al Amoudi
Rayan brings a decade of experience in HR and International Mobility to his role as Vertae’s Treasurer, currently working as an HRBP at bioMérieux. He holds an M2 in Employment Law from Lyon 2, has lived in both the US and France, and has worked closely with Finance teams throughout his career. Rayan keeps Vertae’s books sharp and its budgeting rigorous, with spreadsheets practically a second language alongside the English, Spanish, and his native French.
Outside of work, Rayan is a musician (guitar and drums), a runner, and a tennis player, and spends the rest of his time keeping up with his "mini me” (pictured left)!
He believes in a better future for today's children, and wants to make a real impact in his local community so that his son (and his friends) can play outside with cleaner air, cooler temperatures, and a preserved, beautiful natural habitat.
Volunteer Team
Contact us to join! We are actively searching for botanists, engaged citizens, teachers, artists, and more!
PARTNERS
Anciela
Anciela is Vertae's incubator. They provide strategic, financial, and scientific expertise.
Learn more about Anciela here.
The Flower Power Co.
The Flower Power Co. is a UK-based start-up on a mission to plant 1 billion wildflowers across the globe. They have had success internationally across 7 countries worldwide and are growing every day.
Vertae is proud to be one of their founding partners and has pledged to plant 100m2 of wildflowers in its local area.
These wildflowers will be planted responsibly. Only endemic species will be planted with measures taken to match each species to a specific biome and location. Vertae will consult with botanists and biodiversity experts, as well as local government concerning zoning laws and planting laws, prior to breaking ground on this project.
Additional partnerships are currently being finalized with various individuals, organizations, and structures including French government institutions, local townships, botanists, public and private gardens, influencers, artists, educational institutions, and others. If you are interested in exploring a potential partnership with Vertae, please Contact Us here.